Mendoza accounts for 90% of the national production of canned food. By developing accurate infrastructure and supplies, the region is well updated and can compete with high-quality canned food products.
Within the exportable offer, canned fruit is a flagship product, such as peaches (65% of the total production), pears, cherries, apricots and fruit cocktail, apart from fruit pulp, tomato sub-products, jam, marmalade and canned vegetables, produced by large factories.
Horticulture in Mendoza covers 11% of the cultivated area and accounts for 17% of agricultural production. Main products include cucumber and pickles, onions, tomatoes, eggplants and other vegetable pickles.
A careful production as well as a detailed presentation of certain canned vegetables is a new option for this type of production, which adds value to the final product. In the province, the specialty sector produces items such as tomatoes in wine, smoked eggplants and zucchini, chutneys, olive and garlic pastes, dried fruit mixes and pickles, among others.
The specialty food sector includes products chosen for specific situations, other than regular consumption. Mendoza has the perfect scenario for manufacturing these products. Climate and natural agro-ecological characteristics allow companies to obtain natural and high-quality raw material to produce specialty products, highly appreciated by the international market. These products are characterized by their limited production, carefully chosen ingredients, high added value, original design and special commercialization channels.
Main destination markets for local products include the United States of America, Brazil, Chile, Colombia and UK. The typical consumer of these products has a high purchasing power, is well-known for appreciating natural as well as nutrition features in food, and claims familiarity with food from other countries.
Sector trends show that products made naturally, according to corporate social responsibility norms, which are environmentally friendly and include information on ingredients and nutrients will be privileged in the years to come.
Dry, Desiccated and Dehydrated Products
Dried fruit varieties produced in Mendoza include: apricots, raisins, prunes, mixed fruits, pears and apples. Plum growing prevails in Mendoza, especially in the South of the province as it represents 69% of the cultivated area in the country.
Nutrient-rich soils, pure melt water, the local experience and technique gained by the sector entrepreneurs add up to this equation, which results in a high-quality, increasingly demanded natural product. Demanding consumers from international markets appreciate their nutritional properties and value the distinctive features.
Fundación ProMendoza Services
Fundación ProMendoza assists entrepreneurs in the export process to strengthen their presence in international markets, have access to prospective clients, and increase their sales volume.
Some of Fundación ProMendoza activities to boost the sector’s growth include communication on strategic information, participation in business meetings such as international fairs and business rounds, as well as missions to explore new markets.
ProMendoza is a member of Federación del Plan Estratégico de Durazno para la Industria (Fepedi) (Canning Peach Strategic Plan Federation), which brings together nursery owners, producers, manufacturing companies in the value chain and national and provincial entities linked to the sector. As a member of this association, Fundación ProMendoza is linked to the sector’s main stakeholders to encourage joint action and development plans.
In the prune market, ProMendoza also works together with producers, export companies and related entities to encourage access to and facilitate the export process.
Organic production entails the use of natural fertilizers, respect for biodiversity, elimination of chemical synthesis products, rationalization of natural resources and sustainable production, aiming at ecological balance as well as a socially fair production system.
Thus, observance of these rules has created a completely different product. Removal of pesticides and the introduction of ecological fertilizers benefit both the environment and the consumer.
The advantages of this kind of food lie on its high nutritional quality, since it is natural, it has original taste and smell thanks to a careful production process, and it is a guaranty of health. These special features turn this food into the perfect option for consumers who follow a balanced diet or even for people who suffer from asthma and allergy, thanks to it healthy properties.
These factors influence the increasing global demand for this kind of products, highly appreciated by an environmentally-concerned consumer, who also wants to follow a healthier diet.
The Organic Sector in Argentina
Argentina is well-positioned as a supplier of high-quality organic products and gives response to the increasing global demand providing products which comply with the strictest international certification requirements.
Presently, the local regulation in force allows recognition of organic products and provides the framework for their acceptance in the most demanding markets. Legal rules (Law No. 25 127) regulate these products, and an accredited certification structure by SENASA has promoted the acceptance of Argentina as the third equivalent country. This action favors an easy access of Argentine organic products, by-passing exhaustive analyses, to the European, American and Japanese markets.
The efforts made by the national government and the private sector enable the introduction of these products into new markets through attendance to international fairs and work on research programs to develop the technology needed by organic producers. Thus, exports of Argentine products are growing in countries such as The Netherlands, Belgium, England, Japan and the United States of America.
The Organic Sector in Mendoza
Mendoza is the perfect production center for organic crops. The dry weather favors the lack of pests; pure melt water and controlled irrigation systems allow grapes, olives, garlic and pumpkin to grow in agro-ecological conditions that guarantee their internationalization.
These agricultural advantages together with the growth of Argentine exports have boosted organic crops in Mendoza. In the province, the sector is optimistic about growth due to production, institutional and organizational structure, which provides a safe basis to build up a sustainable, competitive context.
Fundación ProMendoza Services
Since 2000, ProMendoza has been supporting the sector as a result of the increasing demand of the American and European markets, which trust the nutritional and healthy properties of food produced in Mendoza.
Fundación ProMendoza assists the organic sector in the export process via specific actions such as training in agricultural practices, business missions abroad and rondas inversas (business rounds in which importers meet prospective exporters in the exporters' own country) to get local entrepreneurs in touch with important importers working in different markets.
The basic principles that lead ProMendoza’s activities are fostering organic production and environmentally-friendly agriculture practices, and attaining a sustainable sector growth.
Guide of steps to begin in the export:
Paseo Sarmiento 212 - 1º Piso - Mendoza, Argentina | Tel/fax: ++ 54 261 4054700 | E-Mail: firstname.lastname@example.org
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