To register for the event, wineries must meet the following requirements:

• Mandatory:
  • Be a Mendoza-based wine company with a production facility in the province, either owned or leased (mandatory).
  • Have English-speaking staff.
• General:
  • Have no outstanding provincial tax debts or debts with ProMendoza.
  • Have export experience.
  • Have read and accepted the terms and conditions of the call.

Participation Modalities and Costs:

During pre-registration, wineries may choose one of the following two participation formats, which are mutually exclusive:

“Tasting and B2B Meetings” Modality:

• Participation in the organized tastings.
• Access to business meetings with international buyers.

“Host” Modality (Buyer Group Host):

• Host groups of up to 20 buyers at their own facilities.
• Organize and cover the cost of a lunch, dinner, or guided visit during the reception.

Key Registration Information

• All wineries correctly pre-registered will be included in the first export directory and export offering of Mendoza, to be published on ProMendoza’s website during the first half of 2025 and used in all of the institution’s commercial promotion actions.
• Registration deadlines (Host and Tasting-B2B meetings): July 11, 2025.
• Pre-registration does not guarantee participation in the Business Round, but it does ensure inclusion in the promotional catalog.

• Pre-registration and inclusion in the export directory: USD 100
• Participation in tastings and B2B meetings:
  • Small wineries: USD 2.000
  • Medium wineries: USD 3.500
  • Large wineries: USD 5.000
• Wineries wishing to be a host for a visit or dinner:
  • Dinner/Lunch: cost of the meal + USD 3.500
  • Visit: cost of the visit + USD 2.500

The cost of inclusion in the export directory is a one-time fee and will be credited toward the total cost for those companies selected to participate either as a host or in the tastings and B2B meetings.

Wineries interested in participating in the tastings and B2B meetings must complete an online form, providing detailed information about their production capacity, products, certifications, fiscal status, and commercial preferences.

Once submitted, the form will be reviewed by the ProMendoza team to ensure it has been correctly completed. Only after approval will the corresponding payment be enabled to finalize pre-registration.

Final deadline to complete preregistration payment: July 11, 2025 (no exceptions).

Important: If the winery does not complete the form correctly or fails to make the payment by the deadline, it will not be allowed to participate in the event.

Selection Process

• Preregistrations and payments will be accepted until July 11, 2025.
• In July, the submitted information will be used to compile the list of 120 wineries that will participate in the tastings and B2B meetings, based on buyer demand.
• Once the results are finalized, selected wineries will be notified, and the final payment will be requested.
• Final deadline for payment: August 29, 2025 (no exceptions).

This process ensures a transparent and fair selection, guaranteeing that international importers have access to a representative offering of Mendoza’s wine industry.

Wineries interested in participating as hosts must complete an online form, providing detailed information about their production capacity, products, certifications, fiscal status, and commercial preferences.

They will also be asked to submit a comprehensive proposal for the visit and a proposed menu.

Once submitted, the form will be reviewed by the ProMendoza team to ensure it has been correctly completed. Only after approval will the corresponding payment be enabled to finalize pre-registration.

Final deadline to complete preregistration payment: July 11, 2025 (no exceptions).

Important: If the winery does not complete the form correctly or fails to make the payment by the deadline, it will not be allowed to participate in the event.

If a company is not selected as a host, it will have the opportunity to register for the tastings and B2B meetings modality, provided it meets the established requirements.

Selection Process

• Preregistrations and preregistration payments will be accepted until July 11.
• During July, a review committee will conduct a blind evaluation of the proposals to ensure impartiality in the selection process.
• Once the results are finalized on July 18, the selected wineries will be notified and the final payment will be enabled.
• Deadline for final payment: August 29, 2025 (no exceptions).

This process ensures a transparent and fair selection, guaranteeing that international importers have access to a representative offering of Mendoza’s wine industry.

What is it?

It is a wine export promotion event to be held in Mendoza with international buyers.

Is this the first time it’s being held?

No. This is a traveling event that promotes wine regions around the world. There have already been five previous editions: Austria, Sonoma County (USA), Beaujolais (France), Quebec (Canada), and Virginia (USA).

When is it?

The event will take place from October 6 to 9, 2025, in Mendoza.

Where is it?

Espacio Arizu, Belgrano 1322, Godoy Cruz

What does the event consist of?

A 4-day agenda that combines academic seminars, tastings, B2B meetings, and visits to Mendoza wineries.

Who is the target audience?

Local wineries looking to improve their international outreach.

How many buyers will attend?

80 international buyers.

Where are they from?

North America, Europe, and Asia.

What language will the event be in?

The event will be held in English, and no translation will be provided, so each winery must ensure it has English-speaking staff.

How will buyers be distributed?

50% from the USA, Canada, and the UK, 30% from the rest of Europe, 20% from Asia.

What profiles will the buyers have?

They will be medium to large buyers, with a focus on channels such as supermarkets, importers, cruise lines, airlines, hotel chains, wine stores, and monopoly buyers in selected countries.

Until when can buyers register?

Until June 30, after which the origin of all importers will be published so wineries can carry out their own commercial analysis.

How many Mendoza wineries can participate?

Up to 120 in the B2B meetings and up to 30 as hosts.

How can wineries participate?

Wineries may participate in two ways: by taking part in the tastings and B2B meetings or by hosting groups of up to 20 importers at their winery (HOST)

Does it have a cost?

Yes. Participation fees are as follows:

Tastings & B2B Meetings:

• Small wineries: USD 2000
• Medium wineries: USD 3.500
• Large wineries: USD 5.000

As a Host:

• Visit & tasting: visit cost + USD 2.500
• Lunch or dinner: meal cost + USD 3.500

In addition, all interested wineries must pay a USD 100 preregistration fee (one-time only). If selected to participate in the event, this amount will count toward the total cost.

When is payment due?

• Preregistration for Hosts and B2B Tastings: Payment due by July 11, 2025.
• Host Wineries: Payment due by August 1, 2025.
• Wineries for Tastings and B2B Meetings: Payment due by August 29, 2025.
• Participant selection: After the preregistration period ends.
• Preregistration fee: Will be counted toward the total payment for selected companies.

What’s the difference between Host and Tasting–B2B?

A host winery receives a group of 20 selected buyers, plus accompanying individuals (journalists, Vinexposium or ProMendoza staff), totaling 25–30 people. Between 24 and 30 wineries will be selected as hosts, depending on the schedule.

120 wineries will participate in the tasting, held on Monday, October 6. All 80 buyers will attend.

B2B meetings will take place on October 8 and 9. Each winery selected for the tasting will have at least 4 business meetings, with more possible depending on buyers’ interest.

A total of approximately 1,600 meetings will take place over two days.

What does a host winery do?

A host winery welcomes a group of 25 to 30 people, including 20 selected buyers, to its premises. The winery must choose whether to host a visit or a meal.

For a visit, the winery should present its facilities and products (which must be the same ones listed in the selection form).

For a meal, the winery will prepare a reception proposal, select the wines, and define the menu to be served.

How does a winery participate in the Tasting–B2B?

First, the winery must be properly registered and on time. This grants the right to display 4 wine labels at the tasting, offering a first contact with importers.
The B2B meetings will be private 20-minute sessions between importer and winery.

Can I participate as both Host and in the B2B Round?

No. The categories are mutually exclusive.

Can I participate only in the tasting or only in the B2B?

No. Participation in the tasting implies participation in the B2B meetings.

Can I participate only in the directory?

Yes, but you must inform vexmendoza@promendoza.com so you’re not included in the buyer matching process.

How does the selection process work?

All interested wineries must preregister by:

• May 30 (for those wishing to be hosts)
• July 9 (for those wishing to join the tastings and B2B meetings)

In June, a committee composed of ProMendoza, EMETUR, and private sector representatives will evaluate and select host wineries.

The profiles of wineries registered for tastings and B2B will be matched against buyer preferences. The resulting matches will determine who participates in the tasting.

How many products can I present?

Each winery may present 4 bottled wine labels. Formats can include cans, 375ml bottles, 750ml bottles, or bag-in-box.

What materials do I need for preregistration?

Company Information:

• SME category
• A 1,000-character story describing the company and its value proposition for inclusion in the importer catalog
• Promotional video link (optional)
• Company brochure in PDF (optional)

Label Information:

• Label photo
• Brochure or product datasheet (should include alcohol level, pH, basic tasting notes)
• Certifications and awards, if any
• Production volume, target markets, reference prices, etc.

If applying as a Host:

• Tourism infrastructure available at the winery
• Proposal for receiving buyers
• Proposed menu

What if I don’t know my SME category?

You can find your category on your SME certificate issued by the Ministry of Economy.

If you don’t have it, you can check your category here: https://www.argentina.gob.ar/produccion/registrar-una-pyme/que-es-una-pyme

If I preregister, am I guaranteed to participate?

No. Preregistration does not guarantee participation in the Business Round, but it does secure a place in the promotional catalog and the export offering directory.

What is the purpose of preregistration?

All wineries that preregister correctly will be included in the first export directory and offering of Mendoza, published on the ProMendoza website and used in all commercial promotion activities.

What does being in the export offering directory mean?

The export offering directory is a resource listing companies in Mendoza that currently export or wish to export.

It’s designed to showcase Mendoza’s export potential and support export growth.

The directory includes basic company information and will be used in all ProMendoza trade promotion events, including international fairs, reverse trade missions, and importer agendas.

It will be loaded once and updated annually.

Where can I get help if I have questions?

The best way is to email us at vexmendoza@promendoza.com

How do I register?

At the bottom of the page, you’ll find the button “SIGN UP HERE”

You can also watch our video tutorial on how to complete the form: